Williamson Health
This is how I redesigned a hospital's branding to reflect its future as a community health system.
As lead designer for the rebrand, I created Williamson Health's new logo and visual identity system, establishing a unified brand for its transition into a regional healthcare system. I also led the design of numerous creative assets that supported the brand's rollout across marketing and digital touchpoints.
Health System
Visual Brand Identity
This animation showcases how I de-constructed the old cross logo to build the new one.
The new logo had to reflect the idea that this brand was more than just a single location.
Williamson Medical Center was expanding its portfolio of healthcare companies/entities across Williamson County – the name switch to "Williamson Health" was chosen to feel more like a "parent brand" as opposed to merely a single location.
The logo and visual brand system is designed to be wholly unique and flexible for all web and print applications.
The result of a clear, unified identity across strong, multi-channel campaigns? Over $13M in attributable patient charges.
Iteration is apart of the process. Below are some early drafts and explorations for the logo and system.
My Role: Lead Designer
Credits: Ashley Spear, Victor Huckabee (Creative Directors), Josh Kelley (Video), Derrick Hoog (Strategy)